Jacquemus has taken the world by storm once again with the announcement of its captivating new pop-up shop in the picturesque town of Portofino (Italy). Following a successful debut in Lake Como, the French brand continues its grand tour, captivating fashion enthusiasts with its Été capsule collection. Situated in Via Calata Marconi, this enchanting pop-up destination promises to be a harmonious blend of French elegance and Italian charm – celebration of French Riviera flair.
As visitors step foot into the 1,735-square-foot pop-up, they are greeted with a visual feast embodying the label's signature romantic summer aesthetic. The cobbled quay leading to the store sets the scene, inviting fashion aficionados to explore the delightful world within. The interior, adorned with light wood furniture and rustic touches, exudes warmth and sophistication. Vaulted brick ceilings juxtaposed with geometric lighting displays create an ambiance that is both contemporary and timeless.

No Jacquemus collection is complete without its signature accessories, and the Portofino pop-up is no exception. Handbags and hats take centre stage, offering the perfect finishing touches to any ensemble. As an exclusive treat for visitors, the collection arrives in a palette of pale yellow and earthy tones, echoing the sun-soaked landscapes of the French Riviera and complementing the coastal charm of Portofino.

True to his mystique, Simon Porte Jaquemus took to Instagram to tease fashion enthusiasts worldwide, hinting at the location of his next pop-up destination. With whispers of Cannes, Saint-Tropez, and Marseille circulating among fans, anticipation builds as we eagerly await the unveiling of the next chapter in this fashion grand tour.
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