Do you remember a lovely dog called Gemma in Camper’s Fall/Winter 2015
campaign? Maybe, more recently, the brutalist-inspired toilet? Maybe, the
video game-like campaign for Fall/Winter 2018, where you could choose your
own avatar and play? Well, it seems like all these are coming to an end
with the departure of Romain Kremer from Camper. Yes, one of our favourite
creative combinations will no longer be. But of course, we’ll keep our
eyes on them to see what does the horizon bring.
Kremer started as Creative Director of the Spanish house in 2014. Since
then, and according to Miguel Fluxà, the company’s CEO, “Innovation has
been at the core of everything Romain has done for Camper”. Also, Fluxà
states that he has “significantly contributed to the repositioning of the
brand with his bold and progressive approach to design, establishing
connections with a new audience while retaining the original values of the
company”. As true as it is sad.
On the other hand, the now former Creative Director thanks Miguel for his
trust in his work, says that the experience has been “an amazing journey”,
and that he departs “knowing that the brand has all the necessary elements
to continue its evolution and with it all the best in the future”. And
that’s for sure. Kremer has made some of the most memorable campaigns in
recent years, casting the likes of Rossy de Palma, Pandemonia or Virgen
María in his latest campaigns. But also, creating surreal, extremely
imaginative universes where he’s brought the natural elements, video
games, playful houses, dogs, and all sorts of avatars to life.
But don’t cry yet. The upcoming Fall/Winter 2019 collection and campaign,
set to be presented in September, will be the work of Romain. So at least,
we can have a proper goodbye. What does the future hold for Camper? Who’s
going to be the next Creative Director? All questions are still
unanswered, but will be at due time. In the meantime, watch some of the
most iconic images Kremer and Camper have created in these past
years.