Fashion

Puma – Never Not Suede
Symbol of Cultural Endurance

A silhouette born in 1968 keeps moving through music, skateboarding and street culture while a new campaign frames endurance through friendship and self-expression.

Celine S/S 2027 Menswear
The Right Man in the Right Place

Lightness, colour and clothes designed to be worn restore creative sensibility to a runway too often detached from real life.

Rick Owens S/S 2027 Menswear
Heat, Armour and Instinct

The designer unveils his new menswear collection amid a heat wave, with dramatic silhouettes, elevated craftsmanship and a long-awaited adidas collaboration.

Hermès S/S 2027 Menswear
The Stepping Stone

Soft tailoring, tactile knitwear and polished leather goods ease menswear through a transitional season without losing its precision.

Puma Café
Time to Cool Down

A temporary café in Le Marais offered a cooler, quieter counterpoint to Paris Fashion Week while the Suede and Speedcat linked archival style with a younger crowd.

Wales Bonner S/S 2027
Ease, Texture, and Movement

Relaxed tailoring, ribbed knits and muted tones move from intimate interiors to busy streets with a softness designed for every hour of the day.

Lyrone Journo
When Experimentation Leads to Elegance

From suburban Paris to dressing Olivia Dean, an instinctive approach to draping finds tension between fluid movement, controlled structure, and sculptural form.

Dries Van Noten S/S 2027 Menswear
Under the Spell

A hazy, mythological menswear collection turns heat, colour and desire into a dreamlike escape shaped by Julian Klausner’s poetic eye.

Louis Vuitton S/S 2027 Menswear
The Dandy Goes to the Shore

Pharrell turns Paris into a surreal shoreline where dandy tailoring loosens up through surf codes, shell embroidery, painted python and coral-crusted bags.

Kenzo S/S 2027
Let’s Party!

A Paris square becomes a world of cafés, florists and varsity codes, as Nigo turns preppy staples into a playful dialogue with Takada’s legacy.