Reimagining jewellery to make it an extension of our identity that is with us in every step we take, Ask & Embla, the alternative jewellery brand we talked about a few months ago when they presented their Mətasapiens collection which was based on duality, is now launching their new campaign and collection, Aetherium. Focussing on the intersection between humanity and technology, searching for the connections between the physical and tangible world and artificial intelligence that seems to have no limits, their new collection is now on sale here.
The stories enclosed in the jewellery of Ask & Embla, a brand established in 2013 that creates not just mere accessories but ornaments that transcend beyond the conventional, are always full of nuances and meaning. Design is a fundamental part of their creative vision, of course, but their way of understanding aesthetics comes along with a message that is the result of deep reflection on the world we live in, the mechanisms of expression of identity, or the challenges that humanity is facing. That’s why their creations, as well as their campaign images, immerse us in a cosmos defined by its futuristic nature and mesmerising effect.
Their new collection, Aetherium, arises in an alternative universe where the lines between human sentience and cyber sentience are blurred. This launch is the natural response to the moment that society is currently going through, in which the borders between the tangible and the intangible world, as well as the boundaries between all five senses, have been blurred to offer us experiences that transcend reason and prove that there is so much more to discover. Exploring the phenomenon of how a creator harnesses their evolutionary potential, Aetherium logs into the matrix of infinite possibilities to influence their reality beyond.
The pieces in this new collection emphasise the duality of reversible designs and interchangeable modules that manipulate into multi-wear functionalities through a creator’s ever-evolving modalities. This is ultimately a way of understanding jewellery that allows end users to take the pieces to their own territory, make them their own, and feel free in a creative ecosystem that favours freedom and continuous creation.
From the Aenigma Hangers and Earrings, available in two variants—metal spikes and amethyst orbs, or metal spikes and black onyx orbs—to the Zenith Charm, which is compatible with any base jewellery of your choice from The Charm Lab series, the Aetherium pieces are a meeting point between the past, present, and future, and are designed to accompany us on our adventures. And if you thought you had already seen everything, you were wrong. There will be further monthly releases scheduled until October 2024. Follow them on Instagram to not miss anything!
