Since we last spoke with Sean Coutts three months ago, the Pas Une Marque designer and his team have not stopped working to continue creating narratives through their collections with which to connect with their audience, always keeping their two fundamental pillars, innovation and subversion. After having presented their collection Seams of Dissent during New York Fashion Week at New York Men's Day, they have just unveiled their Spring/Summer 2025 collection, Embroidery of Disruption, at their showroom during Paris Fashion Week.
Redefining luxury ready-to-wear fashion by using intricate embroidery techniques to create patterns that challenge conventional aesthetics, Embroidery of Disruption is the new chapter of this brand committed to incorporating materials and techniques that are typically overlooked or undervalued, as the creative behind this project told us when we last spoke in April 2024. The French brand, which is tailored for individuals who are innately curious, passionately engaged in the pursuit of knowledge, and do not bow to societal norms, now presents a collection that invites wearers and observers to contemplate the essence of disruption in their own lives and within the broader societal context.
The garments that shape Embroidery of Disruption, which they presented at their showroom during Paris Fashion Week, integrate design and functionality by combining traditional embroidery techniques with contemporary designs and continue the brand's tradition of blending fashion with philosophy. Their exclusive pieces, in which quality and attention to detail are essential, can be worn on a daily basis and make us feel sure of ourselves, as can be seen in the lifestyle photos that we now present. If you want to know more about the brand, you can visit their website.
