Actor Emma Corrin takes over the Christmas season alongside Miu Miu, presenting the Holiday 2024 Campaign. From cosy moments to dazzling party attire, and focusing on re-fashioned deadstock and circular design practices, the collection has it all.
With Creative direction by Edward Quarmby, captured by photographer Lengua, and styled by Lotta Volkova, the campaign draws inspiration from “antiquarian” holiday postcards, showcasing the season’s spirit with a mix of cosy and glamorous looks, a juxtaposition of day and night, knit and leather, sneakers and knee-high boots, and of course the seasonal accessories like the Arcadie, Aventure, and Wander bags, offering everything needed for the season’s celebrations.
Central to this year’s collection is the debut of the 2024 Upcycled line, showcasing one-of-a-kind pieces crafted from reimagined deadstock yarns, intricate embroidery, kilts, and leather silhouettes. This sustainable approach underscores Miu Miu’s dedication to circular design and its love for vintage-inspired fashion, two notions that not only morally but also aesthetically fit perfectly with the careful imagery the brand has constructed over the years.
