I’m quite a sensitive person, if we get a mean comment or rude message I really take it to heart, so, in short, I deal with it poorly. That said, we are open about our strengths and shortcomings and I really believe we do a really great job – but we cannot be everything to everyone. People come at us with their own values and exceptions but, for example, it's not our responsibility to make a waterproof, a hundred per cent natural, compostable, zero impact, naturally dyed, packable, expandable, branded, unbranded, insulated, vegan jacket under fifty pounds. We are a craft-based brand making slow clothing and we do our best (which is really good).