Thanks, the reaction has been amazing and we feel really grateful that people have been able to connect to what we do.

I’m obsessed with heritage and the different cultural values we place upon it.
Lonsdale has a rich cultural heritage which started with sportswear and boxing but has become so much more. In fact more than I think they want to accept. Lonsdale is hyper masculine and super fetishised and this was obviously a big part of the attraction to the collaboration. We wanted to fuck with that a bit and play with the idea of what that man is.

Once you remove romance from life you realise that we’re all here to die. Philosophy gives life a certain perfume.
We’re not nihilistic but accept ourselves as human beings with all our impulses and desires and our finite time here on earth. We want to believe that the future will be better and brighter but I find this a bit naive and this is why as designers we place so much focus on the now and celebrate ourselves and the people we love.
Personally, there is an advantage to being creative during these dark times because we are able to take the darkness and process it into our visual language.

We’ve been designing together for 10 years now but we’ve been together since 2011.
JordanLuca is a byproduct of our life together, our shared vision and values and the fusion of two cultures. We’re inspired by the people we know and admire and the collections are a response to our life together in London. We’re not nostalgic and believe the best time is always now and we use JordanLuca as a space where questions about who we are can be answered through what we wear and the different realities we can embody through fashion.

As it’s so far ahead of time, Fashion (and the fashion show) is the first broadcast of what the future could be not only in terms of fashion but also in terms of beauty norms, concepts of gender and sexuality.
Brands often act as extension to someone’s identity which means they need to hold the same environmental and political values as that person.

Visceral, instinctive and more fearless than the other fashion capitals.

The name was given to the styles when we realised just how hunched forward the body was when the model was wearing them. The bulldog shoulder projects the body forward and we loved this symbolically as metaphor for our times as we push forward into the unknown.

We work with gender fluid and non conforming people all the time in our shows and campaigns and have done since the beginning of JordanLuca.
I find that terms used in the wrong way can quickly turn into buzzwords and be detrimental to marginalised communities.
We don’t need to tick boxes to raise corporate revenue or to try and appeal to a younger demographic.

There isn’t one single favourite look but we introduced the bulldog style which featured throughout the show and these are the looks that underpinned the whole collection - the hunched over shoulder physically pushing the body forward became symbolic as we push forward through adversity in a time defined by crisis.

This Saturday at Milan Fashion Week we will be presenting SS24 which will include our first full exploration of womenswear alongside men’s and we’re very excited to see it come to life.