Neither in real life nor on social media, not even in the metaverse does
Jessica Goicoechea pay attention to third parties’ opinions. Not in any ecosystem or context. The Spanish model, influencer and businesswoman, who openly recognises using Instagram as a work tool she benefits from (until her audience replaces her) talks from her popularity throne, and she does not mince her words on the controversial universe of social media. And even though she’s not convinced by the idea of living in a parallel reality, she's clear about one thing when visualising her hypothetical future. If she were to start from scratch, she would be a complete unknown. Just as long as she enjoys doing her job. We talk with Jessica about the uncertainty of the future, the rise of digitisation and the resulting dehumanisation, moments before she chooses her favourite looks from
Les Benjamins, which she wears in this stunning photoshoot along with some garments from her own fashion brand
Goi.