Ferrari has always been about more than cars. Speed, precision and a certain unmistakable attitude are part of its identity, but with its Spring/Summer 2027 collection, creative director Rocco Iannone explores something less tangible: the idea of identity itself. Presented yesterday in New York, the collection looks at the city as a place where different cultures, influences and personalities constantly meet, shaping how people express themselves.
The show took place at Jack Shainman Gallery in Tribeca, where Ferrari turned the space into an industrial workshop, or ‘officina’, as they call it. The presentation took place around the opening of Ferrari Style’s first New York flagship, in SoHo. Drawing on its cultural landscape, Iannone looked towards the excess and hedonism of the 1980s, taking inspiration from the vibrant images of Robert Mapplethorpe and the raw energy of Jean-Michel Basquiat.
The collection moves between contrasting worlds, bringing together sportswear, tailoring and more sensual silhouettes. Everyday wardrobe staples are reworked through unexpected fabrics, bold combinations and unusual finishes. Bomber jackets, tracksuits, tailored suits and fitted dresses come together in a mix of familiar shapes and more experimental designs. Animal prints, patchwork and richly textured fabrics give the pieces depth. Accessories play an equally important role. Headscarves bring a touch of retro glamour, while oversized jewellery, often shaped like bold buckles, adds a sculptural element to the looks. Bags range from oversized maxi styles to smaller handheld designs resembling makeup bags.
Among the most striking pieces are a dress and a skirt covered in golden fringes, with irregular stripes of black, yellow and camel-coloured beads running down their length. The movement of the fringe recalls the glamour of the 1980s. Elsewhere, fluid, almost slippery fabrics appear in shades of red, adding a sensual touch to the wardrobe. Clinging to the body and catching the light, they create a contrast with the heavier fabrics and more structured pieces.
Iannone softens Ferrari’s familiar reds and yellows with butter yellow, warm camel, off-white and chocolate brown, alongside black. Two head-to-toe looks in butter yellow, built around oversized shirt-jackets, bring a fresh feel to the runway. Elsewhere, pencil skirts are paired with oversized bow belts, while tracksuits with contrasting white side stripes bring a sporty edge. Other tracksuits, dresses and trousers feature a mix of prints and colours.
The menswear looks bring a different perspective to the collection, with tailoring, utility wear and sportswear sharing the runway. Suits in black and dark brown feature textured fabrics and asymmetric jackets with cut-outs at the waist. Some looks combine matte materials with leather panels across the sleeves and legs, while some pieces feature a gradual shift from brown to black. The utility looks come in tobacco brown and sandy beige, with subtle animal prints across suede jackets and cargo trousers. Knitwear takes a more colourful turn, mixing red, yellow and earthy tones in graphic patterns. The standout look is a glossy Ferrari-red ensemble with nude details, which catches the light with every movement.
What makes this collection interesting is the way it reinterprets Ferrari’s identity without losing sight of what makes the brand recognisable. Its signature colours and sporting references take on a different character through craftsmanship, unexpected combinations and a more daring approach to dressing. The attention to craft extends beyond the clothes. Tapestries created with Rubelli reproduce covers from Ferrari’s archive.
With Crafting Identities, Iannone presents a wardrobe as diverse as the city that inspired it. Sportiness, glamour, sensuality and experimentation come together in a collection that refuses to stick to one style. The references to motorsport are still recognisable in a wardrobe that ranges from tracksuits to beaded fringe.
