Creating bags that critique consumer culture, Milan-based design label
Camera60Studio are making sustainable strides into the luxury streetwear niche of the industry. Take a quick glance at their Instagram and you’ll initially see the familiar silhouette of Fendi’s baguette bag made strange by its composition from a paper McDonald’s bag: a commonly found piece of litter. Aiming to inspire creativity in the face of wasteful consumption culture, the studio speak to their material processes, influences, and personal values.