You might find your next big fashion inspo while venturing into the forests and swamps. If you see a local Lapland spirit in a fit that’s all drip, don’t panic. Now you know it’s courtesy of Camperlab. Photographed by French artist Charles Fréger in the remote reaches of Finland, the campaign draws on ancient Finno-Ugric mythology to explore the collection through five otherworldly spirits, all played by Minttu Vesala. Aced it with that casting.
Originally inspired by memories of Lapland’s polar nights, the Fall/Winter 2026 collection is reimagined through a series of radical transformations. Garments are deconstructed into pieces that sit somewhere between fashion, sculpture and costume. Among the most striking creations is a spherical outfit made of thirty-two tops from the collection, an almost unwearable piece that captures the campaign’s experimental spirit.
Over the past two decades, Fréger has become best known for his poetic, meticulously staged portraits and projects such as Wilder Mann, in which he explores the relationship between individual and collective identity through traditional dress, uniforms and ceremonial costumes. Set against Lapland’s remote landscape, his images find their form through the creative vision and styling of Lauri Kopio, with art direction by Emanuela Amato. At their centre, Minttu Vesala inhabits the campaign’s five spirits, her transformation completed by the work of hairstylist Linda Lehto.
