Many events and presentations took place throughout the five days of this latest edition of Berlin Fashion Week, from 16 to 21 January. And it’s precisely this balance achieved between the different forces of German fashion, driven by the platform's direct invitation to some selected Ukrainian brands to participate and the holding of parallel activities that favour networking and synergies, which makes this event a real meeting point. The eighteen participating brands once again demonstrated that Berlin fashion has a lot to say and that Germany should not be overlooked in the eyes of industry experts.
Although many brands have managed to make their presentations effective vehicles for transmitting messages, along with impressive staging and outstanding collections in terms of quality, technique and meaning, there is always room for improvement. The locations chosen by some of the designers, even if they fit the main idea of the collection, were sometimes too far from the city, making it difficult to access or making it impossible to attend the next show on the program. Or the excessive waits in some of the shows. Taking into account the dizzying pace of these five days, any delay or obstacle provokes lots of inconveniences, and this should be taken into account.
Nor is it enough to present good collections on the catwalk. A fashion show is finally a way of making a brand's message tangible, expressing its vision, and how they run its business. And in this message transmission ecosystem, communication also plays an important role. Something that some brands have shown not to take care of, at least not at the same level as their technique or design. In this edition, we have come to see some presentations whose format was conspicuous by its incoherence, such as a show in which some guests saw the parade standing up and were invited to leave right after while a selected group of attendees were having lunch there generating an incongruous narrative.
Bravo to those brands that continue to champion inclusion, democratization and responsibility in fashion. Let’s explore these ones, highlighting the wonderful work they are doing and their successful presentations. Here are our top six, keep reading!
Sia Arnika
Showing a rich variety of techniques, they showed their talent when it came to executing the garments and quite successful styling, being undoubtedly the highlight of the first day of the Berlin Fashion Week. Once finished, we moved on to the presentation of the Acceptance Letter Studio brand, an interesting project that involved us in a queer universe defined by diversity for which we also predict a promising future.






SF1OG
Despite the seating chaos before the show started, the fashion show itself was amazing. If we compare it with their last collection presented, we notice a creative maturity in their pieces. Growth as a brand as a result of the consolidation of the project and the reaffirmation of its strengths. The absolute change of context in terms of the chosen location, changing a much more intimate and dark scenario for an impressive monumental building, is quite a declaration of intent. And best of all, it has been proven that their way of understanding fashion works in both contexts. This is quite an achievement.






Namilia
The creative minds behind this brand know how to achieve the impact they want, and they showed to be able to carry out an exercise where design, communication and going viral on social media meet. For example, they wanted Britney Manson for their casting, known for her exciting street runways – always wearing impressive heels – radiating unbeatable energy. Bravo to Namilia.






Litkovska
The collection stood out for its refined minimalism, impeccable execution and the power of the message. The designer and her team would leave right after Berlin to present in a showroom in Paris, taking her creative vision throughout Europe. It is not easy to express in words what all of us present felt there, but the presentation made us reconnect with what is truly important in life.






DZHUS
Dzhus uses only ethical materials and has been donating thirty per cent of its profit to Ukrainian animal rights organizations and the army since the war began. The transformer outfits from her Fall/Winter 2023 collection, integrated pro-complex-cut multifunction pieces, ranging from outerwear to accessories, pay tribute to the drastic changes all Ukrainians have faced in the circumstances they could not affect. The Creative Director is much more than a typical designer, she's an engineer, an artist and an extremely versatile creator.






Lou de Bètoly
Lou de Bètoly is one of the brands we recommend you follow. Their exercises in silhouettes and the daring shown in the collection as a whole were also interesting, something to celebrate that shows the strength of the project and their attempts to make the brand philosophy come true.












