When Prada Beauty launched in 2023, it promised a rethink of luxury, swapping stuffy traditions for a sharp, tech-driven edge. Now, the Italian House is entering its most playful era yet with Prada Touch, a multifunctional cream-to-powder blush designed for the generation that hates staying inside the lines. Leading this new chapter is the ultimate it girl and newly minted Global Beauty Ambassador, Bella Hadid.
Bella’s vibe is a match made in heaven for Prada: she’s authentic, slightly eccentric, and effortlessly cool. The lowdown on the formula: This isn’t your standard blush. Prada Touch features an intuitive, balm-like texture that melts into the skin and transforms into a soft-matte, blurred finish. It’s a total multitasker: swipe it on your cheeks, lips, or eyelids for a seamless, monochromatic look. Infused with raspberry extract, it keeps skin hydrated for twelve hours, ensuring your glow stays fresh from the office to the after-party.
The real genius? The design. In a nod to Prada’s fashion DNA, the blush comes in a stackable, triangular compact. These sleek, pale-pink gems click together, letting you build a custom palette of the eight versatile shades (from the rich Cherry to the cool-girl Caffè). Architectural, portable, and Bella-approved? Consider us obsessed.
