When it comes to changing the viewer’s mindset, British photographer Phil Poynter is second to none. For Prada’s Sport 2001 collection, he shot a campaign full of his notorious vibrancy. Aerial and awe-inspiring, the campaign seemed to capture a collective effervescence certainly linked to the sport community. Yet when Phill Poynter staged such a large group of people – around two hundred choreographed models – he overtly created a fashionable image that can only recall of the Mass Games.
Alice Rosati Metalmagazine37.jpg
Red front to back: Coat MARTIN GRANT, sweater VANESSA SEWARD; sweater VICTORIA THOMAS, sweat trousers PHILLIP PLEIN; sweater ERIC BOMBARD, tank top OFF WHITE, sweat trousers HARMONY. Orange front to back: Top and skirt COURRÈGES, tights EMILIO CAVALLINI; t-shirt ETUDES, jacket AGNÈS B, trousers ETRO; vest MONCLER, parka RAINS.
Yellow front to back: Hoodie OFFICINE GENERALE, vest MONCLER, trousers MARTIN GRANT; t-shirt BERNHARD WILHELM, jacket DSQUARED, trousers HED MAYNER; jacket and trousers PAUL SMITH, sweater RALPH LAUREN.
Green front to back: Cardigan VICTORIA THOMAS, sweater ERIC BOMBARD, trousers AGNÈS B; polo shirt LACOSTE, sweater RALPH LAUREN, trousers PAUL SMITH; polo LACOSTE, sweater ERIC BOMBARD, trousers LEVI'S.
Blue front to back: Jacket DROME, dress HARMONY, t-shirt CARVEN, tights EMILIO CAVALLINI; sweater ERIC BOMBARD, shorts ACNE STUDIOS, trousers TOMMY HILFIGER; trousers DOCKERS, sweater RALPH LAUREN, jacket vintage.
Pink front to back: Polo shirt LACOSTE, dress NEITH NYER, tights EMILIO CAVALLINI; t-shirt RALPH LAUREN, overalls AGNÈS B; shirt and sweater RALPH LAUREN, jacket and trousers AGNÈS B.
Purple front to back: Shirt RALPH LAUREN, t-shirt ACNE STUDIOS, trousers ISSEY MIYAKE; sweater and trench VERSACE, trousers PAUL SMITH; polo LACOSTE, sweater ERIC BOMBARD, dress LUTZ HUELLE.
All shoes REEBOK.

Prada Sport Spring Summer 2001 Campaign by Phil Poynter.jpg
Prada Sport Spring/Summer 2001 campaign by Phil Poynter.

Get your copy of METAL Nº 37 at our online store.