Louis Vuitton continues its artistic journey showcasing the architectural backdrops of Barcelona. The Maison’s Cruise 2025 campaign, lensed by renowned photographer Jamie Hawkesworth, beautifully intertwines fashion and architecture.
Following the unforgettable Cruise 2025 show at Park Güell, a privilege we had the chance to experience firsthand, the campaign delves deeper into Barcelona’s iconic landmarks. From the flowing curves of Antoni Gaudí’s La Pedrera to the sweeping views at the Fundació Joan Miró, each location enhances the collection’s dynamic patterns and sculptural silhouettes, setting the tone for next year’s trends.
Creative Director Nicolas Ghesquière’s vision comes to life through Hawkesworth’s lens, which captures the models in fluid movements and natural poses, making this campaign a relaxed yet sophisticated visual experience. The collection celebrates escapism and the wanderlust spirit central to Louis Vuitton, featuring upcoming pieces like puffy skirts, draped tops, and architectural tailoring. The debut of new LV accessories, including oversized hats, leather belts, and signature monogrammed bags further cements this cruise collection as a new introduction of architectural shapes, silhouettes, and volumes.
