The French maison Louis Vuitton has announced the launch of their new unisex fragrances, Les Colognes. The collection includes three unique scents that are inspired by the spirit of Los Angeles’ seemingly eternal summertime. Accordingly named Sun Song, Cactus Garden and Afternoon Swim, master perfumer Jacques Cavalier Belletrud crafted each one of them using a mix of precious and exclusive raw materials to embody the effortless warm spirit of California.
Since 1854, Louis Vuitton has been proposing unique creations where technical innovation combines with style, always striving for the highest quality. Now, the maison remains faithful to its genuine 'Art of Travel' spirit with three new unique scents created to evoke the feeling of endless holidays and wonderful destinations of sun, gardens and sea.

Masterly created by legendary French perfumer Jacques Cavalier Belletrud, the collection of the three new fragrances consists of the brand’s debut unisex perfume line. Diving into the spirit of Los Angeles by dedicating all of its scents to the bustling metropolis, Sun Song, Cactus Garden and Afternoon Swim represent the colours of summer and its endless nights thanks to its freshness and persistence created with natural raw materials.

Olfactory speaking, Sun Song is like a sunbeam caress and uses hints of orange blossom; Cactus Garden blends fresh maté, the exotic South American tea, with bitter and powerful Calabrian bergamot, topped-out by a sharp hit of lemongrass; while Afternoon Swim has notes of orange, mandarin and bergamot.

Inspired by the colours of summer and the scent of optimism, the luxury French brand has enlisted the help of Los Angels-based artist Alex Israel to design the packaging. Stimulated by the modernity of his environment, Israel's artwork is also featured on a special fragrance travel case fit to carry an individual fragrance bottle.
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