The brand is represented by raw, minimalistic and strict aesthetics implying old Georgian cultural identity, ‘90s memories, and the Soviet period along with a futuristic fashion narrative. But these influences are changing, as they no longer want the world to focus on just a period of time and put Georgia in the box of ‘post-Soviet country’. The latest collaboration with Berlin-based Georgian photographer David Meskhi is a pretty unusual fashion shoot, where the photographer, entirely free from industry pressure and constraint, presents the label in his very own special way.