The mysterious, intelligent and revolutionary figure of the hacker is one of the main inspirations behind Shoop
’s FW17 collection. We already spoke with them a few months ago
and they told us that one of their greatest inspirations is music; but also, that one of Shoop's aims is to contribute to culture in general. Now, Miriam and Yohei, the founders of Shoop, have been inspired by love within the hacker culture. How? By taking the virus ILoveYou as reference. Surely many of you remember the virus that came disguised as a message that made you believe that someone was in love with you. This particular way of spreading love and the need for people to find it are the starting point of Shoop's latest collection.