Most probably with all of them, because I am a designer and a designer must be a creator. I would not have been able to do my job well if I hadn’t loved it unconditionally.

Today, fashion is more full of contrasts than it has ever been before. It’s free from restrictions and frames, and brands aren’t just for one type of person only. I love it when a piece can be seen from different opinions/points of view and has different sides, when it is multifunctional.

In general, I have always liked designers who use contrasts in their collections, who mix together couture and urban styles. So yes, probably this is all very organic for me. When I work on my collections, I always try to mix different styles in every look. I don’t want any of my looks to have only one direction, being only classic or brutal. That is why I mix all these styles and directions together. Sometimes I like to mix something very dreamy and soft with something very spooky, or maybe a Victorian costume mood mixed with futuristic elements.

Colour is very important for me because it defines a lot of things. A wrong colour can lead down the wrong path, while the right colour can define something very easily in the right way. I try to find new colour combinations every season because that way my creating process is never boring. I implement a new dominant colour in every new collection but I also have my favourite ones, which I use almost always.

For me, monochrome looks are associated with uniforms. For example, in my first collection, I had a canary yellow trench coat that linked to the rubber uniforms used in chemical laboratories. Total white looks are my favourite, I have one or more in each collection, and they are associated with spiritual cults. In general, monochrome looks are inspired by science fiction movies and one can’t see very often people dressed like that in real life.

Before 2017, when I created my brand, I had been working for a long time as a designer, so with my first collection I wanted to do something new, something I had not done before. Since then, I have been trying to understand my brand identity and who my customers are, thus the changes from season to season.

I always start the creating process with a pattern. It is the most important part for me and I spend most of the time on patterns – I can throw out multiple samples until I create a perfect one. Most of my complex looks consist of many details that are detachable, which makes them multifunctional and comfortable to wear for any type of body, and also on different occasions.

As I have mentioned before, I don’t like to take a single direction. That is why I always mix a lot of ideas together to create contrasts. The one thing I always tend to use in my collections is futuristic detailing. Even when I use a detail from the past, I develop it in a new way, so that the look itself has a futuristic vibe. So probably, the future is the most inspiring for me.

For me, there is no one definition or criteria for sexuality. Not even a size, shape or gender. Everything I do is very organic. I never try to make something or someone look sexy on purpose. If I make completely covered looks, they are either transparent or shape themselves very sexily, or they might have a cut somewhere unusual and unexpected.

From the very beginning, I never wanted to have only one profession, to do only one job. So when I started working in fashion, I tried a few jobs and directions. It’s helped me a lot to work on different angles while creating my collections to know exactly what kind of styling, photoshoot or makeup they need so that the message is delivered correctly to my customer.

In general, the working process is very different. It doesn’t matter what brand you work for, a designer must always take the brand’s identity into consideration. Materiel is very minimal and classy, but my brand is different. I am more free here and I can experiment a lot.

Of course, it is very difficult to work in two different brands at the same time, especially when you are always late in fashion (at least we used to be). But I have always liked the rhythm and doing several projects together, because when I do one thing, I take time from another and vice versa.

Demna’s success made it possible for the global fashion industry to notice Georgia. At the same time, Mercedes-Benz Fashion Week played a crucial role in Georgian brands’ success and increased awareness. I think Georgia was and still is very different and interesting for the global fashion industry, and it deserves as much attention as it can receive.

Both of these platforms noticed my brand during Mercedes-Benz Fashion Week when I was showing my Fall/Winter 2018 collection. After that, we have been travelling to Paris for showrooms and all this happened step by step. The first collection both platforms bought was the Fall/Winter 2019 one.

The future is uncertain indeed. I can’t say for sure what my future projects are, because all of our plans have changed directions. What I can say now is that I am working on my Spring/Summer 2021 collection and, in spite of all these changes in the world, my team and I are trying to stick to our deadlines and work the way that we had been working before.