When we buy a garment, we often have a crush and we want it in our wardrobe. The system that fast fashion has managed to put in place is a frenzy of purchases through low cost at the expense of the environment, materials and workers, at a huge speed of execution often allowed by copying models of other designers with large amounts of subcontracting. New models appear every month which creates an effect of excitement and lack of importance with the consumers.
Unfortunately, many of the pieces purchased are not worn at all and entire containers of clothing are thrown away. Even in our good conscience to give away our piles of clothes, we must know that the mountains of clothes that go to developing countries often end up on African beaches, forming artificial dunes. New models of clothes appearing very quickly which we consider our last purchases are no longer relevant. No story can be established between clothing, the body and the identity construction of the person [at that rate of consumption]. The garment is often put away or thrown away while the purchase label is still attached to it. So, I want to encourage people to see differently and to consume differently. I would like to say that in the past, I myself was part of the people who used to consume fast fashion items, today thanks to all the information we have, we can't close our eyes. It is very important to educate ourselves and to understand that our small isolated choices are not without impact because each individual choice put on a planetary scale will cause an unprecedented disaster.
I therefore encourage people to upcycle their own clothes, the demonstrations of upcycling I often do on instagram of before and after have this objective in mind. This is also why I mark on my tags "If you don't like or need me anymore: transform me, sell me or donate me." We always have the choice to buy better, to take our time to think about whether we really like this piece. Fast fashion puts its consumers in boxes; our imagination and our sensibility that have no limit are there to get us out!