In barely two years, the brand has made a name for itself among the fashion glitterati, created a recognisable aesthetic, shocked and seduced everyone (including men and Doja Cat) with the already iconic finger shoes, and most recently, it’s also shaken the status quo with its latest collection. So, let’s talk about Spring/Summer 2023. It all started with Beate’s intimate wish, in this weird, current moment of big-f inancial-terms-energy (inflation, recession, Succession), to look rich. That desire drove her to design a collection emblazoned with explicit money-friendly messages: “Business of Gold Digging”, “Cash Cow”, “Filthy Rich”, embellished dollar signs everywhere, Rolex necklaces, or a dress that borrows the Louis Vuitton and Gucci logo aesthetic. The statement is loud and clear in caps and oversized hoodies and tees, some of the brand’s most straightforward streetwear items, but there were also Y2K-prone denim sets, complex-silhouette dresses, and striking furry boots. It’s a fashion proposal that mixes the conceptual with the practical, which is Beate’s ultimate goal as a designer, and if you look closely, it’s a statement about success and failure, about what we value and why, about wanting money and having money, about how much (or how little) it all means. As Beate says, there is a clear message, there are just no clear answers. It’s fun–it matters–to think about it nevertheless.