When different worlds join forces in a genuine way, combining their strengths rather than simply sharing a stage, the result can push culture forward. That is precisely the case with the collaboration between BERSHKA, its cultural platform BERSHKA MUSIC, and DICE. In 2026, the partnership reaches its fourth consecutive year, continuing to strengthen a project that places live music culture at the centre while connecting fashion with the real pulse of the global music scene.
What makes the relationship between BERSHKA MUSIC and DICE particularly compelling is the way both platforms bring complementary perspectives to the table. BERSHKA contributes its cultural reach and strong connection to new generations of music fans, while DICE provides direct access to the independent promoters and events that shape today’s club and festival landscapes. Together, they create a framework where music culture is not simply promoted, but actively supported through meaningful collaborations.
Over the past three years, BERSHKA MUSIC and DICE have gradually established themselves within some of the most relevant live music environments across Europe and the UK. From club nights to festivals and concerts, BERSHKA has appeared alongside events that are deeply embedded in their local scenes, working closely with promoters who understand the communities they represent. Through DICE’s network, BERSHKA MUSIC remains connected to events that feel culturally authentic, reinforcing the idea that the collaboration is rooted in participation.
Last year marked an important step in that journey. BERSHKA MUSIC integrated itself into a wide range of events across the European and UK circuits. Now, entering its fourth year, the collaboration moves into a new phase with an expanded international scope. In 2026, BERSHKA MUSIC and DICE extend their reach beyond their established European circuit, activating events not only across Europe and the UK but also in the United States and Brazil, adding cities such as Miami and São Paulo to the map.
At the heart of the initiative remains a strong relationship with the promoters who drive these scenes forward, a reminder that expanding into new territories does not mean leaving the past behind, but building upon the communities that shaped the journey from the beginning. BERSHKA MUSIC reunites with long-standing collaborators such as Nalgas Club in Barcelona, Antídoto Club in Madrid and London’s RALLY Festival, while also welcoming new partners including Rocky Desert in Ibiza and Tijolo Records in Brazil.
Beyond the dance floor, the collaboration also extends through the DICE platform itself. Followers of BERSHKA MUSIC on DICE can stay connected through ticket giveaways, exclusive announcements, special collaborations and monthly opportunities to win DICE credit, creating a continuous exchange between fashion, music and audience. Four years in, the collaboration between BERSHKA MUSIC and DICE feels less like a campaign and more like an ongoing exchange with the music scene itself, growing organically alongside the communities that shape it.
