Persian identity is key to the store, since Maimoun is a Persian word, “meh-moun” that translates as the company or guest(s) who are invited to your home for a gathering. The importance of gathering runs deep for Founder and Owner Mina Alyeshmerni who is recreating a meeting place at Maimoun for creatives like her family did in their home. After leaving Iran during the 1979 revolution Mina’s parents would host salon events that gathered poets, singers, musicians and artists together. That community feeling, supporting emerging talent from all over the world, is what Maimoun store intends to extend upon. Mina said, “We wanted the store to have a voyeuristic quality where you felt you were stumbling into someone’s space, however ephemeral it might be- coming across rare designers, art, and objects.”