The magical daytime festival turned to the somewhat regrettable nightly affairs, all to be repeated in a year’s time is unparalleled event, as the duo states “Yes, we live in a country where summer is way too short. It all comes down to this day because the morning after, it will literally become darker again.” So, sultry yet sustainable crochet yellow dresses featuring a thigh-high slit or tartan two-piece frocks with a major midriff exposure are in order, as the collection displays. Stealing the spotlight this time are the eccentric florals, spotted on crop tops and their co-ord skirts and trousers, and even embroidered with flashy yellow stitching, embracing one of the most visually striking feature of Sweden’s festivity.
Far less cynical than its A24 representation, this Midsummer is sexy and intentionally dishevelled. Using upcycled materials, the design duo used traditional Swedish tablecloths and curtains, uplifting heritage and capturing an authentic “sense of time and place.” Indeed, Bergqvist and Schük wish to uplift its community, this time around by collaborating with local jewellery designer Majblomman, which translates to Mayflower, creating unique hoops, belly chains and necklaces worthy of a Midsummer rave.