New times, new formats. And new experiences. Exclusivity understood as inaccessibility is gone forever, as well as one-way relationships between brands and customers. Temporary Residency, the space located on Rue du Pont Neuf built by the creative director on the value of inclusion as part of his new iniciative, Louis Vuitton: Walk in the Park, focuses on proximity and direct contact with their audience instead. How to get it? Through a temporary residency for the occasion that will host, from January 8 to 31, the most iconic sneakers, jewelry and sunglasses from Abloh's journey through the Maison.
In addition to having a Hall of Fame where the five most exclusive editions of the trademark LV Trainer can be found, the pioneering installation will be accompanied by the latest LV Trainer Upcycling from their latest collection, available in five new combinations of colors. An ode to creative reuse in which their most emblematic accessories will be shown in an exceptional store full of symbols. But that is not all. In a clear commitment to innovation and the latest technology, Louis Vuitton will offer an immersive augmented reality experience from January 15. The second chapter of the initiative promoted by Abloh, Louis Vuitton Maison Vendôme, will bring “Zoooom with friends” – the funny characters devised by the designer for his show in Asia – to life, on the facade of the historical Parisian building. And as if this were not enough, they will also launch a new filter with access to exclusive content, available in the LV app from January 21.