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Is there a better way to end the year than by celebrating the beginning of a new era while cheering with fireball shots? Stylist and creative director Rebeca Sueiro said goodbye to 2020 by announcing the launch of her new project, Hotmess. Defined by its creator as "the hottest online second-hand shop at the moment," the platform is the result of a lifetime defined by contact with vintage clothing as a way to find her style, with meaning and stories to be told. “Our creative challenge is to create a well-established brand with pieces from different periods, designers and makers, and link it to the present”, she explains.

As soon as you enter the Hotmess website, unveiled just 3 months ago, you embark on a journey full of vintage relics and treasures that combine fashion and art. Any thrift store lover will understand it. From a Jean Paul Gaultier mini black dress to a Moschino skirt suit, a Medusa dress by Versace and some of the most iconic bags of the last century. It is not easy to recreate the emotion of the search process for these garments in the online universe. Neither is getting them, even less in times of pandemic. “Clothes come to us in many ways. Behind each one of them, there’s a hard work of research, and always double-check of value and authenticity”, says Sueiro, in whose catalogue there are garments that have been in her private collection for years and pieces found on trips around the world.

The idea of creating the platform emerged in the middle of the pandemic, and Sueiro got down to work together with photographer Gema Noach, her partner in crime, shaping the project by taking advantage of those months of isolation. "I was finally able to put my ideas in order and have a clearer vision of my priorities." But the truth is that the creative, for whom the 2000s meant her personal takeoff in the form of countless changes of look, found in vintage clothing her refuge in her adolescence, but always adapting it to the present moment. “Hotmess reminds me about the joy of being who I am, with all my hits and misses. It speaks of the bright side of adapting ourselves to chaos and the revolution behind embracing imperfection as a lifestyle."

"We buy, sell and rent," we read on their social networks. Three options aimed at all agents of the industry interested in getting unique pieces that, otherwise, would be impossible to find. “Renting for audiovisual production is something I have always wanted to do due to my job as a stylist, this kind of service is something I usually need,” highlights Sueiro, who makes the most of her years of experience in the sector to respond to what professionals may need.

It is precisely through these garments, which she refers to as 'diamonds,' with which she intends to meet the needs. “A diamond is a garment with that vibe and character that helps you define your identity and show it to the world,” she responds by making a comparison between fashion and music, a fundamental pillar in her work. “I believe clothes are kinda like songs. You have bangers and rarities, these are the characteristics we are currently looking for in the pieces.”

Aware of the difficulties the fashion industry is going through, the undervaluation of stylists and the need to continue breaking the mould in the Spanish scene, Sueiro does not rule out moving the digital universe of Hotmess to a physical space. “Our energy is working in that direction, and we are looking forward to bringing in more surprises-both as shop managers and creatives.”

David Alarcón
Gema Noach

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