Custic’s indelible multidisciplinary approach hones in on the relationship between humans and technology, and with human product, he invites us to look even more closely at internet culture and how our identity is shaped by the interactions between our mind, body, and technology. It's a display that is both whimsical and unnerving, the emphasis on manicured and beautiful mannequins, somewhat dainty and sensual as well as lifeless and threatening. In Custic’s universe, these representations of humanity play with the idea of our ability to update ourselves aesthetically, a bit like an operating system (OS) update.
There are hints of dadaism and absurdity to the works, while maintaining a perverted sense of reality, at least of the filmy and sticky reality that saturates the internet, where emphasis on attractiveness is converted into a sense of worth. This conversion, of physical looks into capital is a key emphasis of Custic’s work, aiming to explore how capitalism and the culture it spurns works to make us into commodities, our existence gaining value if it can become monetised, he explains; “in human product I want to reflect on our tendency to become a sort of commodities that we update from time to time, under this self-imposed idea of being profitable.”
With iconic imagery of halos and thorns, Custic harks back to medieval and religious iconography, as the beautiful people he moulds hold each other and take in their status, refusing to look away from the viewer. They look at each other, and refuse to break eye contact, exposed but also operating to expose our own inhibitions and perceptions of self. Entrapped in cubes, wires, and cages of computers and screens, they are both trapped and on a higher plane. Incredibly imaginative, it's hard to look away from this grim display of excess at its breaking point.
The exhibition’s poignant critique of capitalism and online life is interesting in that it is coming from inside the house, as Custic is a key player in the vanguard of celebrity, one that places with plenty to examine, it's set to be an essential show for our new age.