We already anticipated it when we attended Altaroma Fall/Winter 2020 season. There are many interesting talents to discover at this event, and this latest edition that has just ended reaffirms the premise. Unlike other European fashion weeks, focused solely on the big luxury brands and leaving aside the young promises of fashion, Roma Fashion Week puts the spotlight on all those projects that will make up the new generation of creators. These emerging brands now need more support than ever, projecting themselves internationally and sharing their speech and values.
After 2 difficult years as a result of the global pandemic, which has particularly affected Italy – we still find some well-known designers reluctant to present their collections physically due to the complicated circumstances –, Altaroma is already returning to normal. Of course, maintaining all the health protocols, including mandatory masks, safety distance and reduced capacity. And a unique location in the world converted into the epicentre of the event and hosting the fashion shows and the showcase, the Cinecittà Studios.