It’s been a year and a half since we last spoke with Allegra about her collaboration with DJ Alok, and the London-born pop artist has evolved fast since then. Today, she releases Red, a bold and hypnotic new single introducing her next EP, set for release on November 6 via Radikal Records. The track signals a smoother and more refined direction, blending club energy with emotional clarity. Built around deep bass, soft synths, and confident vocals, Red feels like both a statement and a transition.
The visualiser accompanying the release deepens that transformation. Directed with a clean, modern aesthetic, it moves between light and shadow as Allegra performs with poise and precision. She appears first in white and later in a red glow, her choreography sharp yet controlled, reflecting both sides of the song, the vulnerability and the strength. It’s a striking visual piece that enhances the track’s emotional pull and captures Allegra’s evolving stage presence.
Produced by Tim Gosden, who has worked with her across previous projects, Red refines the polished pop sensibility that Allegra is known for while exploring a more sensual, sophisticated tone. The single opens the door to her upcoming five-song EP, which will include Ash, Love Me a Little, Slow Dance, and Waterfall, each revealing a different facet of her emotional range.
Since the success of Wildfire, which topped the Music Week Commercial Pop Chart, Allegra has continued to grow across radio and streaming platforms, praised for her balance of confidence and vulnerability. With Red, she embraces both, proving that evolution doesn’t always mean reinvention; sometimes it’s about finding power in what feels natural.
