Zirochka is a young Ukrainian brand founded by Dariia Lagenberg. Modernity is her slogan, and she expresses it through style, silhouettes, and materials. The potential Zirochka’s heroine is the prototype of the character from Soviet film The Beginning, a factory worker and part-time actress Pasha Stroganova, who gets the lead in a film about Joan of Arc. We can see the combination of the late Middle Ages and the present, through which Dariia tries to show how the historical details could be relevant within the present. Welcome to the future!
A past curating the present
Words & photos