2024 has been a great year for Will Sass, and next year looks even better. Being really focused on releasing music non-stop and having four EPs on their way, the artist who last month released his collaboration with two-time Grammy winner Kamille, Into The Blue, takes time to reflect, develop the ideas, and piece them together before sharing his projects with the audience. After releasing Into The Blue (Baltra) and his most recent track Fairweather Friends (feat. Nina Nesbitt), Sass now gets ready to perform at Webster Hall on NYE.
“I’m excited to get all this music out into the world. It’s very freeing for me,” says the artist, who is experiencing one of the sweetest moments of his career having joined forces with collaborators with whom he has created very strong bonds through the transformative sessions they’ve had.
Will, some weeks ago you released your new single Into The Blue featuring two-time Grammy winner Kamille. How did you feel when releasing it? Why is this track so special to you?
Kamille is a genius and one of my songwriting heroes; it’s a pleasure to be working with her. I first had a session with her to record Into the Blue and tweak some lyrics, but Kamille recorded it and took it to a whole different level. We recorded these vocal beds as her voice is so beautiful that I layered it throughout the track. I actually ended up pitching the entire master to highlight the texture and depth of her voice and give the track a deeper feel. I was definitely inspired that day meeting Kamille; being in the room with a double Grammy winner and an artist that has featured on some of my favourite artists’ records, I definitely wanted to be on my A-game. I remember drinking four coffees that day. Maybe that’s why we ended up recording five other records. My foot was tapping in all the videos that were taken in the studio (laughs).
You initially met Kamille at her studio, Metropolis, in London, to record Into The Blue and ended up writing five tracks, as you've just said. “I was so inspired and taken aback by her energy,” you shared with your followers on social media a few weeks ago. What do you like most about her, and why do you think you've understood each other so well?
First of all, anyone who has worked with Kamille knows she comes into the session with the best energy. I was so taken aback that someone so talented and acclaimed can be so humble and caring. Something about working with her just clicked. Sometimes you just have that energy with someone, and the ideas just flow. I would literally play something, and Kamille would translate exactly how we were feeling at that time into words. One of the beats that became a track we are releasing in February, I made in a very vulnerable state. I didn’t know where the idea would go, and Kamille helped me turn it into one of my favourite tracks to come. It was one of the most transformative sessions I’ve had. Also, that studio Metropolis feels like you’re in a movie. It’s a warehouse transformed into studios on multiple floors. It’s incredible.
Is there anything you can tell us about these tracks you wrote together? Will they be released soon?
The track I described above is one of the tracks I am most proud of so far. I’m keeping that one a surprise for now, but it’s meant to come out as the first track on my second EP. I make a lot of music, so I make sure to take a lot of time to reflect, develop the ideas, and piece them together in a way that feels like it makes sense. I’m excited about so many releases to come. I feel as a new artist that I’ve been almost backed up, and I’m so eager to release them all.
What has the feedback from the public been like so far? Have you been surprised by your fans' reaction to the track, or were you sure they would love it?
It’s been incredible. By making these songs, we’re chasing a feeling. Seeing people’s reactions and attaching their own emotions to the songs is a totally different experience than what I could have imagined. Especially playing them live, being a part of someone's night is a beautiful thing that inspires me and ends up feeding back into my production process. I played this one gig, Silo, in Brooklyn, and I played the Into The Blue [Baltra Mix] as my last track, and I felt so in the moment. It was beautiful.
Collaborations are an ever-growing format in the music industry. From stepping out of your comfort zone and experimenting with other sounds and creative universes to the sum of forces that result in reaching more people and getting more streams, there are many reasons why artists decide to work on specific projects together. What do you enjoy most about this way of working? Are collaborations the future of music?
In terms of collaborations, each song is different, but as a newer artist, I tend to pitch a starter idea to a collaborator. If they like it, we get in the room, work on it, and hopefully develop more ideas together! I spend a lot of time getting to know who I’m working with, both inside and outside the studio. As much as I love collaborating, I spend months alone behind the scenes producing these tracks and tweaking everything to my liking. I’m grateful to the artists and songwriters I’ve worked with thus far for believing in me and trusting me with their ideas, and I’m excited to keep expanding that circle. Most of the work I’ve done has been created in London or Los Angeles, but I’m excited to expand my circle of creatives in NY—I really want to keep building that community as I live here.
Before unveiling Into The Blue, you presented your track Alicia (feat. Alvin Risk), which was released with a remix from Otik. Could you tell us more about this track?
Alvin is a dear friend/mentor and was super influential to my start as a producer. Before we even thought about working together, we would go for drives around the arts district of Los Angeles and listen to music. He would be like, “This is the music I want to make (playing songs from his playlist),” and a few months later would play me the new batch of tunes he made. It only felt natural for my first track to be with him, and I’m grateful he was up for it and plan to do more with him in the future. It felt like the perfect track to kick off my artist project.
You'll be releasing many new tracks in the next few months. Do you have time to enjoy each release, or do you feel you think too much of what's next?
Yes, I make sure to enjoy each one as the listener would. But I feel like these tracks build on each other, and I’m just so eager to release the next one. The Baltra Remix I have been playing live feels really cool in my set. Baltra is also a fellow New Yorker and one of my favourite producer DJs at the moment. Fairweather Friends with Nina Nesbitt I have been working on for quite some time, so it’s been nice to see people’s reactions and that the reception has been good! I also remixed each track myself twice for my EP, which gives different perspectives on the tracks. I’m excited to get all this music out into the world. It’s very freeing for me.
Sometimes it's necessary to disconnect and recharge our creativity and take some time for ourselves, don't you think? What do you like doing in your free time? Do you have any hobbies?
I definitely take time to recharge my batteries. As eager as I am to make music all the time, I definitely take time to go to the gym and crate-dig for records—I love Academy Records in Manhattan and going through the selection at Public Records in Brooklyn—to sample and read books. I plan to expand that collection as I travel more for music. I recently picked up this book called Adventures in Wonderland by Sheryl Garratt about rave culture and the underground house scene in the 80s and 90s in NY, Chicago, and the UK. I also feel like partying helps me feel the music in a club setting, which changes my perspective from just making music and not leaving the studio.
2024 has been a very important year for you, but what can you tell us about your projects for next year?
I’m playing Webster Hall on NYE, which I’m super excited and grateful about to ring in the new year. Many more shows, the South by Southwest festival opening in London next year, and others. I’m really focused on releasing a bunch of music. I have four EPs to come out to launch my artist project, so it will definitely be a busy year! And travelling to write more music, I’m currently planning more sessions in London and Sweden for the first time. I’m also growing my community of artists in New York; that’s very important to me as I live here.