“It wasn’t about the fashion; it was about the women. That’s what a supermodel is.” This powerful quote by Cindy Crawford opens the new trailer for the upcoming docu-series The Super Models, set to release on Apple Tv+ next September 20. The four-part series delves into the history of the original supermodels –Naomi Campbell, Cindy Crawford, Linda Evangelista and Christy Turlington– and the legacy they’ve had on the fashion and beauty industries over the last thirty years.
Directed and produced by two-time Academy Award-winning director Barbara Kopple, The Super Models delves into the impact, the influence and the vibes (thanks, Julia Fox) of the four most sought-after faces of the ‘90s. But how did this myth come to be? It was by the mid-‘80s that Peter Lindbergh portrayed these four at Santa Monica beach together with other models like Karen Alexander and Estelle Lefébure, dressed in simple, oversized white shirts. The shoot was not well received by the Condé Nast editors of the moment. Until Anna Wintour came in.

When she rose to power as American Vogue’s Editor-in-Chief and discovered the discarded pictures, she asked immediately to have Lindberg shoot her first cover (that was in 1988). However, it wasn’t until British Vogue’s January 1990 cover that the myth of the supermodels was created. Starring Naomi, Cindy, Linda, Christy and also Tatjana Patitz (who passed away earlier, in January 2023), the group of models and friends cemented the foundation of the supermodels.

From there, they started to get more and more work, until George Michael asked them to star in the music video of Freedom. “Everything changes,” Cindy says in the trailer of the documentary. “Suddenly, we were the representations of power,” states Christy. And rightfully so. From that moment on, they were invited to every shoot, every fashion show, every cool party in town. Together as a group of sisters, the supermodels stuck together ‘till today.

A few months ago, British and American Vogue joined forces to put the four supermodels together again for the September issue, the most important issue of the year for fashion publications, shot by Raffael Pavarotti (thanks for the nice job, Edward Enninful! We know Anna Wintour has only had one Black photographer shoot a Vogue cover, and it was because Beyoncé herself asked for it specifically). So, after over thirty years, Naomi, Linda, Chirsty and Cindy are as powerful, attractive, and fabulous as ever, defying preconceptions on age and race, and still kicking ass.