Shub's latest single, Victorious, is a testament to the artist's ability to merge tradition with innovation. Featuring the powerful vocals of Tia Wood, the track builds a sonic landscape where Indigenous rhythms meet ambient house textures and erupts into a kinetic drum & bass breakdown. Tia's delivery adds a deeply personal layer, with lyrics that explore clarity, self-discovery, and emotional release. Shub's signature "powwow step" production shines through, weaving cultural elements with cutting-edge electronic soundscapes. The result is a track that feels timeless and forward-thinking, charged with a sense of liberation and resilience.
The accompanying music video, directed by Kit Weyman, adds a visual depth to Victorious that amplifies its themes. Shub takes on the symbolic role of "the Drum," representing the heartbeat that unites the people, while Tia Wood's journey from the Plains to urban Toronto reflects the emotional arc of self-realisation. Dynamic choreography breathes life into the video's fiery visuals, with dancers embodying energies and spirits drawn together by Shub's driving rhythm. The video's balance of grounded cultural references and magical realism reinforces the track's powerful message: strength and connection forged through heritage and community.
The single also marks a pivotal moment for Shub, as he sheds his former DJ moniker to embrace a broader artistic identity. “It’s become more than just DJing; it’s about storytelling, blending cultures, and honouring the deep connection I have to my Mohawk heritage. So today, I’m stepping forward under a new name—Shub,” he says. This shift underscores his evolution into a deeper space of storytelling and cultural fusion. With Victorious as the opening chapter of his upcoming album Heritage, Shub is carving out a path where past and future converge—an immersive soundscape that honours Indigenous traditions while pushing electronic music into bold new territory.
