For the first time, Puma and Heliot Emil merge their worlds to create a capsule collection exploring the intersection between style and functionality. It draws on the Danish brand’s signature monochrome palette and technical details, such as 3D finishes, as a creative canvas. Inspired by Heliot Emil’s creative and technical vision, the collection delves into an aesthetic where functionality and conceptual design coexist organically.
The Sympatex jacket, made with an innovative wire structure and a water-repellent three-layer membrane, is an essential piece for combating cold and harsh weather conditions, thanks to its sealed seams. The articulated T-shirt blends textile technology with reflective logos and rubber bitmap badges, elevating a menswear staple.
The collection also features hybrid trousers, which offer versatility and adaptability – hallmarks of outdoor spirit – thanks to zippers and reflective logos. Completing the collaborative line are accessories such as a cap, gloves, and a backpack, all designed with functionality in mind to integrate seamlessly into outdoor settings. The highlight of the collection is the Fast-Trac Nitro 3 trainer, featuring a custom tread sole, a knitted upper, and a cable-lacing system, evoking the Icelandic landscape that serves as its inspiration.
This capsule collection, where functionality, technical precision, and futuristic aesthetics meet, will be available from 26 October.
