With Emma Corrin’s undeniable talent, Edward Quarmby’s art direction, Zoë Ghertner’s captivating photography, and Lotta Volkova’s masterful styling, Miu Miu’s Holiday campaign astounds with its ability to redefine fashion conventions, leaving us eagerly anticipating a holiday season that is intimate, elegant, and brimming with allure.
A contemporary and individual spirit permeates the campaign, embracing both innovation and savoir-faire. Incarnations of past glamour and elegance enrich and inform the present and future, creating a captivating narrative. The mood exudes refined opulence and languor, creating an atmosphere reminiscent of a filmic environment. It resonates deeply with those who confidently inhabit it, individuals who possess a cultured sensibility and a remarkable comfort in their own skin. Soft carpeting provides a plush backdrop, elegantly framing precious antiques from a distant place and time. Within this setting, the wardrobe takes centre stage, offering a layered and meaningful expression of beauty.
Fluid black cady, sumptuous shearling, and tactile tweeds intermingle with sparkling crystal-embellished organza to evoke archetypically sophisticated dress codes, each imbued with a renewed significance. Glossed leathers, soft cashmere, and jersey fabrics allow for freedom of movement while effortlessly emanating allure. Prototypical garments experience a delightful remix as cardigan jackets and micro-mini or knee-length pencil skirts are playfully worn over lingerie, offering unexpected juxtapositions that continue to surprise us.
Committed to the development of artistic collaborations, Miu Miu has joined forces with Marshall to create a joint line of iconic products that meld fashion and music seamlessly. Additionally, the brand has partnered with Polaroid to introduce cameras complete with branded web camera straps, blending nostalgia with cutting-edge technology.