In the grand celebration of fashion, Marc Jacobs’ forty-year milestone unfolds as a testament to enduring friendships, iconic designs, and unbridled creativity under the unique and real interpretation of Juergen Teller, who took to the streets to portrait friends and collaborators of the New York-based designer, from FKA Twigs to Cindy Sherman, to Lil Uzi Vert and Lila Grace Moss.
From his early days of breaking conventions to his current reign as a fashion icon, Jacobs’ journey has been marked by a relentless pursuit of innovation and a deep connection to the people around him. The Spring 2024 campaign, orchestrated by the maestro himself, paints a profund portrait of Marc Jacobs’ journey, where the lines between art and fashion blur, and friendships become the threads that weave his narrative.
Captured through the lens of visionary photographer Juergen Teller and brought to life by director Yulya Shadrinsky, the campaign features an ensemble cast led by the enigmatic Lil Uzi Vert and the ethereal FKA Twigs. From Lila Moss and Bladee to Dakota Fanning, Juergen Teller, and Cindy Sherman, each figure embodies the diverse facets of Jacobs' creative universe.
Lil Uzi Vert’s playful escapade, balancing a towering cake and flaunting The Tote Bag in a vibrant camouflage print, transcends mere advertising—it's a visual ode to Jacobs’ irreverent spirit. Simultaneously, FKA Twigs, captured in dynamic poses outside the Marc Jacobs office, redefines elegance with her interpretation of The Sack Bag.
As Marc Jacobs commemorates four decades of shaping the fashion landscape, this campaign is more than a reflection; it’s a declaration. It’s a celebration of the uncharted territories where friendship meets fashion legacy, and where the next chapter promises to unfold with even greater brilliance and innovation. The brand Marc Jacobs at forty is not just a milestone; it’s a reaffirmation of the powerful magic that happens when creativity knows no bounds.
