After starring in the Haruki Murakami collab campaign, Zendaya is back to fronting a new Louis Vuitton campaign. This time, she’s taking us to the dreamy Italian coast for the new Resort 2025 collection, embodying eternal cinematic icons like Gina Lollobrigida, Sophia Loren, or Claudia Cardinale. It’s all about embracing one’s natural allure, beauty, and enhancing it with the right colours, silhouettes, and accessories — namely, the Capucinens handbag, or a big pair of dark sunglasses.
By now, you already known that Louis Vuitton is synonymous with the art of travelling. Hence, all of the Maison’s collections, perfumes, and campaigns are mainly inspired by interesting places around the globe. In the Resort campaign, they’re taking us to one of the Mediterranean countries para excellence: Italy. From Puglia to the Amalfi coast, to the dreamy beaches of Sicily, the boot-shaped country is the perfect destination to showcase the new collection, which draws inspiration from Tuscany’s flowers in lace dresses and prints.
With a statuesque pose and laid-back attitude, Zendaya becomes the natural choice to celebrate natural beauty. Being one of the most sought-after celebrities today, Louis Vuitton understands the power that she holds in spreading the message across and connecting with an audience that values travelling, exploring, and discovering different cultures.
