Louis Vuitton just unveiled its Men’s Fall/Winter 2025 collection, co-designed by Pharrell Williams and Nigo. However, the iconic duo didn’t just create clothes—they orchestrated an experience; it felt like stepping into a narrative that rewinds to 2003 in Tokyo’s Harajuku district, where Pharrell and Nigo’s “Phriendship” began. To bring their vision to life, the duo enlisted Masamichi Katayama of Wonderwall, who designed a circular runway at the Cour Carrée du Louvre. The duo masterfully fused history, dandyism, and workwear into a collection that’s unmistakably Louis Vuitton. Surrounding the stage were striking vitrines crafted from repurposed wood, housing treasures from Pharrell and Nigo’s personal archives. These displays offered a peek into their creative DNA, featuring vintage streetwear pieces, rare collectibles, and cultural artefacts that will soon go up for auction.
Pharrell and Nigo have infused every stitch, pattern, and silhouette with their shared history, from their streetwear origins (remember Billionaire Boys Club and Icecream?) to their shared love for archival fashion. In fact, this collection came to life during a recent trip Pharrell made to visit Nigo in Japan. Between fishing trips (which inspired the lobster motif, cheekily hidden in bag tags, shoes, and even as origami accessories) and brainstorming sessions, they cooked up a collection rooted in their shared past, Japanese heritage, and the future of streetwear. This wasn’t just a collection—it was a scrapbook of their friendship. Flip phone keychains, Y2K-inspired sneakers (called the Buttersoft), and narrowly brimmed denim caps all nodded to their early Bape days. One extraordinary bag featured three time-lapse headshots of Pharrell and Nigo, representing their decades of friendship.
At its core, this collection explored contrasts: how-it-started vs. how-it’s-going, streetwear vs. tailoring, nostalgia vs. luxury. Pharrell and Nigo revisited the camo and leopard prints that defined their Billionaire Boys Club and Bape days but elevated them to high-fashion status. Leopard-camo hybrids, some embroidered with sequins and beads, were scattered across tailored jackets, ripstop fabrics, and even rockabilly-inspired pieces. If you thought camo couldn’t surprise you anymore, think again.
The collection’s silhouettes flipped the script on traditional menswear. Think dandy elegance meets blue-collar grit. Workwear-inspired pieces like chef jackets and gardener overalls got a high-fashion glow-up with luxe fabrics and meticulous tailoring. Meanwhile, suiting felt effortlessly cool, merging sporty details with classic refinement. Pharrell and Nigo leaned hard into their early-2000s streetwear roots but reimagined them for the “generations of tomorrow.”
Nigo’s Japanese heritage is woven—sometimes literally—through the collection. The Dandy Monogram, inspired by shippo weaving, fused Louis Vuitton’s iconic floral motif with traditional Japanese patterns. And the collection’s colour palette? Sakura pink, yuzu yellow, and sencha green transported us straight to Japan in springtime. The bags also paid homage, with buttery calfskin. Speedy designs dyed in indigo or golden hues inspired by Kintsugi pottery. These pieces weren’t just accessories; they were works of art.
Speaking of accessories, Pharrell and Nigo went all out. The jewellery lineup—chunky sailor chains, charm bracelets, and pearl necklaces—felt bold and personal, down to the pizza charms (yes, pizza). It’s clear the duo wanted every detail to tell a story, even if that story involved croissants and bowling balls. If the clothes didn’t already have the audience buzzing, the soundtrack sealed the deal. Pharrell brought the heat, mixing Nobuo Uematsu’s iconic One-Winged Angel (Final Fantasy VII fans, rejoice!) with new tracks featuring Seventeen, The Weeknd, Playboi Carti, Don Toliver, and J-Hope. It was cinematic, dramatic, and the perfect backdrop for this ambitious collection. Honestly, Pharrell could’ve dropped a mixtape, and we’d still call it high art.
Louis Vuitton’s Fall/Winter 2025 Men’s Collection wasn’t just about clothes; it was about connection—between cultures, friends, and generations. Pharrell and Nigo created something that felt deeply personal but still managed to push the boundaries of luxury fashion. From the reimagined monograms to the dandy-meets-streetwear silhouettes, every piece was a love letter to their shared history and an invitation to imagine what’s next. Bravo, Pharrell and Nigo. You’ve just given us a reason to obsess over fall before spring even gets here.
