Steeped in tradition and innovation, Louis Vuitton's historical connection to the America's Cup, the world's oldest international sporting event, dates back over four decades, to 1983. In a nod to their shared values of exploration, creativity, and excellence, the esteemed Maison unveils two exclusive capsule collections, tailored for both men and women, to commemorate this remarkable occasion.
Louis Vuitton's capsule collections, meticulously crafted to capture the essence of this prestigious event, feature an array of ready-to-wear apparel, handbags, and accessories that pulsate with the energy and excitement of the world's premier regatta. Drawing inspiration from the Maison's iconic motifs and maritime heritage, the collections are divided into three distinct themes: Riding the Waves for technical pieces, A Day on the Deck for daytime attire, and Elegant Summer Evening for evening wear.
Inspired by the precision and skill of sailing, the Riding the Wave theme offers a range of versatile pieces that blend functionality with nautical chic. Think windbreakers and technical shorts reminiscent of a captain's uniform, alongside a new waterproof Keepall bag and a water-resistant Sailor Sling. In addition, the collection features the dynamic LV Rush sneakers, reimagined in a technical mesh with reflective details, alongside three versions of the stylish LV Barracuda sneaker. Aerodynamic stripes on caps and sunglasses complete the look, evoking the speed and grace of world-class sailboats.
The men's A Day on Deck theme takes inspiration from Louis Vuitton's playful spring-summer collection, revisiting iconic Damier and Monogram prints with a nautical twist. Think striped shirts, swimwear, and bucket hats reimagined in the colours of maritime flags. The collection offers a perfect blend of sailor-inspired elegance with technical and sporty materials.
For women, summer essentials take centre stage. Statement pieces like high-top cable knit sweaters with the America's Cup logo are paired with cargo pants and Monogram denim. The iconic Keepall 50 and Noé bags return in a summery patchwork motif, while LV Seaside mules and LV Oasis mules complete the relaxed and modern look.
As the sun dips below the horizon, the Elegant Summer Evening theme offers luxurious options for formal occasions. Flowing white and black crepe evening gowns are adorned with leather or metal details, perfectly complemented by Capucines mini bags. Men can channel timeless elegance with a crisp double-breasted blazer, paired with a classic long-sleeved shirt and sleek bell-bottoms. LV Glove or LV Pacific loafers provide the finishing touch.
The capsule collections are complemented by a covetable range of accessories. New and versatile shapes like the Sling Sailor and Float wallet feature the America's Cup emblem, while iconic bags like the Mountain and Christopher shoulder bags get a nautical refresh. The pièce de résistance? The Keepall 50 bag features an ideal Damier print—a true collector's item. Rounding out the collection are stylish sunglasses, a scarf with the America's Cup print, a sailor-style tie, playful baseball caps, and a whale-shaped pouch bag.
Get ready for it! The 37th Louis Vuitton America's Cup, alongside the preceding Louis Vuitton Cup qualifying phase, will grace the streets of Barcelona from August 22 to October 12, 2024. Here, the reigning champions will compete in races set against the backdrop of Port Vell and the scenic beaches of Port Olimpic.
Louis Vuitton America's Cup collections will be available in stores and online starting July 18, 2024.
