Mod, Ayo Edebiri, Baifern Pimchanok, Drew Starkey, Leo Woodall, Richard Gadd, Rose Wylie, and Sue Kroll take centre stage in Loewe’s SS25 Precollection Campaign, photographed by the legendary photographer Juergen Teller. With this campaign, the Spanish House continues its fearless exploration of individuality and spontaneity, further cementing its reputation for visionary storytelling in fashion.
True to form, Loewe delivers a campaign that is bold and unforgettable. Juergen Teller’s renowned photography expertly blurs the boundaries between talent and persona, capturing an eclectic mix of creatives against a stark, minimalist white backdrop. Featuring a-list figures and brand ambassadors like Ambika Mod, Ayo Edebiri, Baifern Pimchanok, Drew Starkey, Leo Woodall, and Rose Wylie, each is paired with performers representing unique archetypes. These dynamics reflect Loewe’s unwavering dedication to celebrating individuality, creating moments that are at once playful, visually arresting, and thought-provoking.
Key menswear pieces in the collection draw inspiration from laid-back Americana influences, while the womenswear offerings spotlight sleek, draped dresses and luxurious leather accents. Teller’s distinctive, playful lens ties the campaign together, with footwear playing a starring role. Boat shoes, furry pumps, and sandals are all creatively woven into the narrative, amplifying the collection's whimsical, avant-garde tone.
As for accessories, Loewe’s iconic Puzzle, Squeeze, Flamenco, and Pebble bags once again steal the spotlight, alongside an array of statement footwear—from boat shoes to leather high heels and sandals—consolidating their status as the standout protagonists of this dynamic and imaginative collection.
