Holiday season is finally here, and so is the latest Levi’s campaign, It's Giving Season, featuring fashion creative and muse, Emma Chamberlain. This collaboration marks a continuation of their successful partnership, as Emma revisits Levi’s heritage and reimagines the brand’s classic Ribcage Bells. Additionally, she’s curated a stylish gift guide, Emma’s Edit, filled with holiday-perfect pieces.
Emma Chamberlain is no stranger to the brand, having previously collaborated with them on two successful collections: Levi’s x Emma Chamberlain 501s in 2022, and the Northern California-Inspired Collection earlier this year. Her fresh and distinctive style has always resonated with the Levi’s audience, and this latest collaboration is no exception.
Emma’s vintage-inspired taste shines through in the Ribcage Bells, a reimagined version of Levi’s authentic ‘70s archive silhouette. These high-rise, wide-leg jeans feature stylish details like a zipper fly and a range of colours, including crisp black, jewel tones, and even corduroy. The It’s Giving Season campaign also includes must-have cosy pieces like the Rae sweater and the Betty cardigan. These oversized styles are perfect for the holiday season, offering both comfort and elegance.
Emma Chamberlain is thrilled to be a part of this campaign, stating: “After the incredible experience of launching our beloved collaborative collection, I am thrilled to be a part of the Levi's It's Giving Season campaign. I love the nostalgic ‘70s feel of the new Ribcage Bells, and paired with the Rae sweater and the Betty cardigan, it’s all so cute, comfy, and cozy. There are so many styles perfect for this holiday season. I also had a lot of fun putting together my gift guide with all my favorite Levi’s clothes in one place so you can find timeless pieces for your loved ones (or yourself...obviously).”
Along with Emma’s curated gift guide, the campaign also introduces two new statement pieces: a pearlescent Trucker jacket and an Icon skirt. The Trucker jacket features an iridescent finish, while the Icon skirt boasts a star print. Both pieces add a touch of glamour to any holiday outfit. All of the pieces are available for purchase worldwide online and in stores.