Rihanna, Versailles, and Dior. When you put them together, they sound like the Holy Trinity. And that might be because… they are? Especially after the Maison released their latest campaign with the Barbados-born superstar. Titled J’adore, the Film, we see the Diamonds singer glowing in a golden haute couture gown, high-heels, and jewellery while strolling through the colossal Hall of Mirrors and the magnificent gardens of the Palais. Watch it here!
Directed by Steven Klein, the film embodies the opulence and richness of the J’adore parfum, one of the most emblematic of the Maison, which encapsulates a free-spirited, feminine, and triumphant spirit. Speaking on the process behind the campaign, Klein says: “Orchestrating the encounter between Rihanna and J’adore at Versailles was a truly inspiring challenge […] I wanted to create a visual dialogue between the classical style of the 18th century and Rihanna’s incredibly contemporary beauty. This film invents a new universe that bridges several worlds and several eras and manages to achieve a natural and radiant universal appeal.”
