Scandinavian brand H&M premieres today their new Studio Collection, one of the most awaited capsule collections of the season. After the Paris preview held at Grand Palais, the time has finally come, and now you can already go to one of the two hundreds selected stores and try some sporty and futuristic pieces.
H&M Studio is a limited-edition collection of key seasonal pieces with its own dedicated design team. The autumn/winter collection of this year is full of zip-up jackets, coats and slender pants set into the sporty mood. With a clear futuristic and spatial inspiration, from dresses to jumpsuits, every single piece is at the same time a basic and a brand new item. Studio is revisited with a twist of fabrics and layers, which breathes functionality and comfort above all.
Eddie Campbell, the short-haired model, is the face of the campaign. With her big blue eyes demanding for attention, here she is with a mix and match of retro-futuristic pieces in orange, olive green, burgundy and black. From this colors’ pallet we instantly get a vibe from the 70’s, stood out by the lens of Daniel Jackson. Functionality meets, at last, the sporty side of fashion. It does not matter if you feel like a tomboy or a trendy girl, just save the date and save the money – everyone fits inside these clothes.