Gentle Monster has unveiled its highly anticipated 2025 jewellery collection, featuring both sunglasses and optical frames. The campaign stars rising Japanese actress Sena Nakajima, showcasing the Bijou De 02 and Briolette 02 frames.
The Korean brand, known for its futuristic, playful designs and innovative approach to eyewear, has established itself as a global leader in the eyewear industry. Renowned for its unique aesthetic and collaborations with artists and designers including Maison Margiela, Ambush, and Mugler, Gentle Monster consistently pushes creative limits.
For the jewllery collection, actress Sena Nakajima embodies a regal yet playful aesthetic, reminiscent of classic girl anime, as she poses with a wand à la Sailor Moon. To further enhance the collection’s enchanting theme, a concept short film has been released. The film follows Nakajima on a surreal journey, transporting her to a dreamlike realm where she transforms into a modern-day magical girl. Accompanied by Yaeji’s Raingurl, Nakajima casts her jewel magic in this otherworldly dimension while showcasing the new collection that embodies a chic and modern girl ready to wear something sophisticated as the Bijou De 02 and Briolette 02 frames.
