Having launched their stunning Jelly collection a week ago, Gentle Monster now strikes again with its 2024 collection campaign. Shot by Elizaveta Porodina, the images that have just been revealed on their social media transport us to a captivating parallel universe in which we stop being human to transform ourselves into futuristic avatars. The campaign is an outstanding exercise in terms of creativity with which the South Korean brand unveils its take on the goggle frame, complete with bold contours, unrivalled structural aesthetics, and heightened refinement.
It’s not news that Gentle Monster campaigns leave us speechless. Do you remember the photos of the drop they released together with D’heygere? The South Korean brand has been constantly demonstrating why it is one of the essential names in eyewear internationally for years, and the design identity that it claims in its 2024 collection campaign highlights the talent of its creative team and their aim to keep testing new formulas. If you don’t want to lose any of their upcoming releases, stay tuned!