Hey kid, time for school again! Don’t worry though, this time it’ll be cool. You’ll become BFFs with actress Nana Komatsu and musician Shinichi Osawa, partake in dynamic martial arts and robotics classes, and wear the 2024 optical collection by Gentle Monster. Sounds much better than the first time, doesn’t it?
With the Gentle High School concept as the common thread of the campaign, the Korean brand introduces us to the new optical collection. Boldness is in Gentle Monster’s DNA, and it’s perfectly translated into the daring, futuristic designs they’ve put out for the coming season. Available from November 2 through their online and offline spaces, the new frames are sharp and sleek, highlighted by metal detailing as well as tinted lenses of various shades.
For this special release, the Korean brand is taking it one step further. Through their two pop-up spaces in Seoul and Beijing, people will get to live the full Gentle High School experience by receiving their student ID from a special photobooth to commemorate their optical purchase with a limited backpack package. Excited yet?
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