G-Star just launched their spring-summer 2013 collection: The Art of RAW. This campaign captures the different facets of the RAW concept, as is shown with the dog skeleton graphic and Skrillex's contribution to the campaign.
he key piece in G-Star's S/S13 collection is an animated video that displays the manufacturing process for their denim.
The video supports the brand's passion for this fabric and exhibits the search for new horizons.
The Art of RAW video was scored by none other than dance and electronic music producer, Skrillex himself, a digital music pioneer and unconditional G-Star Elwood fan. Its not the first time G-Star collaborates with artists through RAW talent. G-Star appreciates Skrillex as a RAW talent due to his capability of developing such a broad variety of disciplines. A vocalist and solo-singer turned producer with his own record label.
To end the video, the dog skeleton stamp celebrating their passion for denim craftsmanship and it's endless possibilities. The brand's designers, reknown for their innovative 3D jean designs are constantly looking to improve their manufacturing techniques, textile treatments, and the experimentation with their denim creations through the RAW Art Series, including the dog skeleton as the key component.