If you happen to be in or visit Paris this summer, there’s another activity you must write down in your to-do list: visit the Dior boutique at 30 Montaigne. It’s always a feast for the senses to delve into the French Maison’s delicate and artistic universe, but for the hottest months of the year, Dior is showcasing the Dioriviera capsule collection in the emblematic boutique’s winter garden.
But there’s nothing wintery about it at all. On the contrary, the Maison presents its summer collection surrounded by a dreamy scenography that takes visitors to a revisited jungle with exotic plants and life-size animals sculpted in sand. The staple print of the house – toile de Jouy – is reinvented in new shades such as pink and gray, and is emblazoned on Dior Maison creations displayed in the decor including embroidered cushions, deckchairs, a parasol, and a surfboard. The collection is also shown through a film made by Korean digital design company d’strict, starring animals like tigers and monkeys that go through a metamorphosis as the day goes by. An ice-cream and churros stand as well as beach cabins are the icing on the cake of this summery dream.

Oh, and one more thing. You can not only enjoy the Dioriviera collection and its beautiful presentation but you can also stop by the Monsieur Dior restaurant bar to enjoy a delicious aperitivo of tapas-style finger food including delicacies like zucchini flower tempura seasoned with fromage blanc and lemon, a truffle croque-monsieur, a red tuna tartare with rice chips, a prosciutto platter, and parmesan shortbread. So whether you’re thirsty for fashion or hungry for gourmet food, 30 rue Montaigne is the place for you.
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