In an homage to Christian Dior’s passion for the arts, Dior Men’s Fall/Winter 2019 campaign has decided to add a little southern Californian punk rock art to this season’s collection. The French fashion house collaborated with American artist Raymond Pettibon, who rose to prominence with his artwork for American punk rock bands like Sonic Youth and Black Flag. The campaign for this collection was shot by fashion photographer Steven Meisel against a backdrop of Pettibon’s creations in an otherwise stark studio space.
However, the punk rock illustrator’s contributions didn’t stop there. Pettibon’s artwork also made its way into the collection juxtaposing with Dior’s archetypal neutral color palette and utilitarian, clean-cut designs. One model sported a reworked leopard print design, referencing Dior’s making of leopard print fashionable on the runway in 1947. Whereas others wore Pettibon’s chaotic interpretation of the Mona Lisa on prints and hand embroideries complemented with tailored suits, blazers and trousers typical of the polished look associated with the fashion house.
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